Thursday, 18 April 2013

Social Media Marketing And Its Importance

Internet Marketing And The Importance Of Social Media Marketing: It is important to recognize that having a clear social marketing will make businesses, foundations and organizations among others apply these concepts and are part of the life cycle of a society self-sustaining and benefits.
Social Media Marketing And Its Importance
In first instance we can say that Social Marketing is a relatively new concept and that over time has been adjusted to its final definition of Marketing Kotler's father.

"Social marketing is a technology for social change management including the design, implementation and control of programs designed to increase the acceptance of a social idea or practice in one or more groups of target adopters".

With this management glimpse it, it really is a series of processes to get to marketing, which even if we read the book on Social Marketing Kotler, shows that there are several players included that are part of the Social Marketing, which even speaks of a series of demands in the market, taken in account when applying the Social Marketing. Now, one of the definitions easier to understand about this is found in the book of Andreasen Marketing Social Change:

"Social marketing is the application of commercial marketing techniques to the analysis, planning, implementation and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society".

This definition seems important and clear because it is based on the Traditional Marketing you really are not other new concepts or theories to apply is to apply what is known in the marketing to a social environment, commit ourselves to the fact that these management technologies are redirected to a non-profit aspect to society. 

This is because we want to improve and benefit some aspect of personal welfare or society. Since this definition clearer, we can argue that Social Marketing aims to create behavioral changes in terms of what you want to offer and not as a business, but a community, a church, a non-profit Foundation. You see the marketing as an opportunity to help without any interest.

Social Marketing requires this to be more specific we can not expect that if we want to direct our services or products to a sector apabuyado by economic factors we will work. 

Therefore, we as responsible for Social Marketing and the strategies that we use, we must be careful to choose a group of consumers, not individuals or mass markets.

Recall that as we are using the principles of Traditional or Classic Marketing, many concepts will help us to make this social marketing correctly, between these concepts can bring up the implementation of the 4P's, with slight modifications, could be something like :

Price - Cost Benefit

Promotion - Communication service

Plaza - Population Sector or to which you want to provide the service

Product - Social change service type

So we continue with the same 4 steps but geared toward social marketing. Similarly, we have a traditional marketing plan, but focused on social marketing.

Conclusion: 

With this, we can understand what is Social Marketing and what is missing is corporate social responsibility and then an article talking about the relationship between these two business management tools.

24 comments:

  1. With increasing popularity of social networks like facebook , twitter etc, social media marketing has become the strongest tool for converting visitors into traffic.
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  9. This is true that Social media marketing is one of the most effective applications of commercial advertising techniques. I have also analyzed that this is the best way to target people in less effort. In the social networking sites, social media sources, you can easily target many people at the same place, as compared with direct marketing. It saves time, money, and extra efforts.

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  18. Social media strategies initiatives with business goals and opportunities. Technology thus becomes an enabler for a bigger mission and purpose.
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  19. It’s funny how I just had this conversation with a friend from a Phoenix seo Company. People who is firm in remaining loyal to the old ways of marketing or simply outbound marketing is missing the point in general. Marketing is marketing, may it be outbound or inbound. Bottom line, everything changes, technology advances, consumers become smarter, and as marketers we should know how to cope with these shifts.

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