Betting Of PC Board Touch Screen May Have Failed: But this is probably a mistake by Microsoft by research firm IDC number of sensors embedded laptops can be assigned to be much lower than what the manufacturer had expected.
Bob O'Donnell an analyst from IDC said that his company had predicted 17-18% laptops will have touchscreens this year but have to admit IDC now estimates that this is too high and it may be only about 10-15%. Research firm NPD specializes DisplayResearch screen also provides forecasts similar numbers, namely 12%.
According to Tami Reller time she also served as CFO of Microsoft in January this year, saying that directly supply too little.
Reller said customer demand far exceeds supply capacity from the OEM. Did she like it if the laptop is integrated touchscreen produced larger quantities of this market situation will be better.
But it is the story of 3 months after Windows 8 launches. And now, after half a year from the statement of Teller and 9 months since the operating system was born, the situation is not much better.
One of the reasons for this problem is the price. O'Donnell said that the price of laptop and PC with touchscreen too high last year is between $ 699 and $ 799.
Range is much higher even double no-touch laptop. That goes against the predicted decline that many analysts had given birth before Windows 8.
Also, according to O'Donnell the customer does not see the value of owning a PC with touch screen. Touch not appeal to the masses. Currently there are not many applications that require the user to touch the touch feel touch screen is necessary.
This is the situation that we have seen in recent years. Windows 8 the lack of high-quality applications running in the environment Modern Touch UI . In other words, the ecosystem of Microsoft lacks charisma it is not enough to cause users to abandon the keyboard and mouse as well as the old Windows app.
IDC suggests that in the short term, Microsoft should help its hardware partners by focusing on a computer without a touch screen.
In fact Microsoft has also taken action aimed at this, as the typical Start button and add the option to boot straight to Windows 8.1 desktop environment. IDC said that Microsoft needs to do more things such as adding the Start Menu option enabled as previous Windows versions.
Only such new measures to help OEMs reduce worry about the business PC running Windows.