Wednesday, 14 August 2013

Digital Media Exceed TV Will Soon

Digital Media Exceed TV Will Soon: This result is slightly different than the people of England when an estimated 4 hours they spent watching TV up from 3 hours 42 minutes in 2004.
Digital Media Exceed TV Will Soon
According to the survey of market research firm Marketer on average in 2013 a major in the U.S. will spend more than 5 hours a day to hang out on the internet or in the pages of digital media while last year only 4 hours 31 minutes spent sitting in front of the TV.

Meanwhile, according to PQ Media report consumer digital media worldwide will increase by 11.8% in 2013 brought about a 2-digit profits for the industry, including online video media and games, social networking.

But consumption of traditional media in 2013 will decline 1.3%, notably television TV no significant growth while continuing editions fall into the decline, forcing many newspapers have closure or downsizing.

While traditional media still attract a large consumer in 2012 but the rate of transition to digital type Some have accelerated markedly especially among young people to expand market share has doubled in just 5 years.

As a result, sales of digital communications is on the verge of double-digit growth with 13.6% in the traditional business only about 2.2% business growth.

The survey marked an important turning point in world media, online shows are quickly overshadowed and shaken the traditional business, as it was not until the 90s of the last century people must also exercise and a miserable market for bulky desktop computers can be present in every home.

Itself the advent of computer technology, internet and broadband connectivity has enabled the creation of the mining market media digital is slowly shaping a new global lifestyle.

Lower costs, expand relationships simple customization and most importantly be able to connect with anyone anywhere no network to store the information and communication increases exponentially people.

Also from this new form of empire, such as Apple , Google or Samsung, emphasizing personal and expanding business opportunities for the gradual free ball state bringing the market closer to the market model perfect competition.

In addition, the survey also reflects a clear consumer trend: In the past three decades a middle-class family often means a TV is present the 10-year-old child with theater hoay computer keyboard or touch and glide smoothly on the smartphone is priced collection may even cost more than the TV.

This shows that electronic devices are bringing the digital experience for rich new middle class is growing and easily accept the change.

This is a very potential market for the leading retailer of digital platforms while traditional forms of racing continues to preserve its survival.


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