Thursday, 18 April 2013

Social Media Networking Keys For Success

Social Media Networking Keys For Success: When we talk about social media, the first thing that comes to mind is the word Conversation or Interaction. 
Social Media Networking Keys For Success
But if it is true that these words are essential there are other aspects that make up the four legs of a table called Social Media and although they are considered by the professionals we are not come to mind when we hear Social Networks.

The conversation and interaction are essential in any strategy for social media marketing, as it is about establishing quality relationships between brand and user as well as to achieve synergies and relationships between professionals.

The conversation is essential to get the user and know, know what you need, know what you like and what not. On the other hand, need to talk to get a strong voice that differs from all others and that allows us to effectively settle.

Do not forget that conversation also means listening, monitoring, know what the community says and incorporate that feedback into our strategy.

Another of these pillars essential to not let it take the table content marketing. Just as the conversation we used to get that voice itself, we need something to communicate, send a message then will spread through the conversation with users: content. Without quality content, we are bound to fail, because users want something in return for their loyalty, they need quality content to satisfy a need, and our social obligation to provide it. Content positions us as experts in a field, as related in a particular topic, and linking the user with us, helping us get the engagement which we have so often heard.

But no matter the efforts we make or the content if we have a community that consume and interact with us. Everything begins and ends with her. We are in the place that the community gives us, and it depends on spreading our message, so that the work we do is for these users. We owe it to the community, and to work for it.


Do not forget that not all social platforms are the same each has its own personality. So that the presence of our brand can not be equal. We must properly relate with other users to get the last pillar of which we speak, connections, relationships with other professionals and average users.

12 Tips Of How Do You Blog

12 Tips to Keep Your Blog Fit - Blogging Tips And Tricks 2013: We ended 2012 with 12 grapes eating us hope that we bring luck throughout the year is about to begin.
12 Tips Of How Do You Blog
But one thing is certain is that to be successful with a blog you have to work a lot and spoil him as our son.

1. Do not abandon him, he never would: Imagine you had a Tamagotchi, the virtual pet popular 90s. You have to feed it, tidy up, cuddle him, your blog has to do the same. Feed him frequently publishing, asearlo guarding the structure and appearance and pamper your information sharing in social networks.

2. Converts to social networks into their best friends: Although not every day you post on your blog, if you can share many things in social networks. Worry about your community, share what they publish, comments, offer your help, I like and retwittea Give them. You can also take the opportunity to share information, videos, pictures or anything that you consider interesting and useful to your followers.

3. MaquĆ­llalo to be handsome and elegant: use pretty pictures to accompany the information you post. You can also include videos that provide information or put a humorous twist. Do not ever forget to use the spell checker. A good tip is to write the post in Word and then pass it to your blog. Misspellings distracted, generate noise and give very bad image. It is normal to pass you some, but do not let that be the dominant trend.

4. Make it friendly: Allows your visitors to leave comments. Also, you should make things easy for them to do. There are plugins that allow comments come through Facebook. The worst thing you can do is force them to fill endless boxes to publish data.

5. Make it good host: There's nothing worse than, that make you waste time. For this reason your blog should be understood at first glance. It offers a menu of simple, intuitive navigation, a search button, which will see tags. Another thing to keep in mind is that there are many people with impaired vision. Make it easy to read using a legible font with a size that is not too small.

6. Make retailer: Remember appointments and important dates. We like to greet and congratulate us, so take advantage of special days to do something special.

7. Remember the brothers is important to comment on the blogs of other bloggers, create friendships and share the links of others, always will enrich what you input. Do you see them as rivals or competitors.

8. Make it gentle: If your users are contacted via email or comments you answer them. Ignore requests from your fans, especially when you have a doubt, can be a reason for a visit not come back. It costs nothing to solve a small doubt, to thank or acknowledge that you can not help someone in a certain subject. Always responds.

9. Prove that has its own life: Participate in webinars, Hangouts, conferences, seminars, debates, forums. Give life, relate and proves you exist. Not bad leaving it out of the computer screen and talk in person.

10. Do not let your blog be lonely: Give maximum visibility. Create a signature and put in all the emails you send. If you have a business name your blog on cards, bills and flyers that everyone finds out that there is.

11. Find yourself a companion solo Maintaining a blog is hard work, so, if someone offers to help accept it. Just remember you're the one who commands and the one who makes the rules. It is worthwhile to establish an editorial line and to respect for the proper functioning of the log.

12. Love it, Believe it, respect it and make it grow. Just so that others get to be involved in your work. Those who have a blog we take care as our baby and we are very proud of each little step that gives. You must know the field in which you move and most importantly, choose what you really like it, so just get put in it all the passion that a blog needs to grow strong and healthy.

Last words in this post to wish everyone a happy New Year entry. That same joy with which we will receive the arrival of 2013 is maintained in each of the seconds that make up this new year. Let us not miss work or joy.

What Is Social Responsibility And Social Marketing

What Is Social Responsibility And Social Marketing: Social marketing is the highest state of the phases of marketing, because it integrates highly representative sectors which links all the efforts of the different market players in function of the concept of Quality Of Life For Society.
What Is Social Responsibility And Social Marketing
Pride and Ferrell define Social Responsibility as "the tasks of companies to reduce the negative and maximize the positive impact on society". The above definition agrees that their goal is to balance the interests of organizations to society. 

The concept of improving quality of life of the community in which they have confined is from promoting social causes, thus contributing to consolidating a positive image of the company add value to their brands, create a favorable public opinion allow sales promotions and capture loyal consumers. 

 However there are also large differences, considering that social marketing is a broader discipline. In this statement several authors agree, but also manifest other to the contrary in the case of Juana Maria Saucedo Soto, a professor at the Autonomous University of Coahuila, Mexico, who says that "between social marketing and cause marketing to CSR, this finally is the largest and the most difficult to implement. "

According to Kotler, in his book Social Marketing, the organization should determine the needs, aspirations and interests of their target markets. 

You must then provide the desired satisfaction, more efficiently and effectively than the competition, so as to preserve or enhance the welfare of consumers and society.

Thus interpret social marketing and I agree with the author's definition.

Social Media Marketing And Its Importance

Internet Marketing And The Importance Of Social Media Marketing: It is important to recognize that having a clear social marketing will make businesses, foundations and organizations among others apply these concepts and are part of the life cycle of a society self-sustaining and benefits.
Social Media Marketing And Its Importance
In first instance we can say that Social Marketing is a relatively new concept and that over time has been adjusted to its final definition of Marketing Kotler's father.

"Social marketing is a technology for social change management including the design, implementation and control of programs designed to increase the acceptance of a social idea or practice in one or more groups of target adopters".

With this management glimpse it, it really is a series of processes to get to marketing, which even if we read the book on Social Marketing Kotler, shows that there are several players included that are part of the Social Marketing, which even speaks of a series of demands in the market, taken in account when applying the Social Marketing. Now, one of the definitions easier to understand about this is found in the book of Andreasen Marketing Social Change:

"Social marketing is the application of commercial marketing techniques to the analysis, planning, implementation and evaluation of programs designed to influence the voluntary behavior of target audiences in order to improve their personal welfare and that of their society".

This definition seems important and clear because it is based on the Traditional Marketing you really are not other new concepts or theories to apply is to apply what is known in the marketing to a social environment, commit ourselves to the fact that these management technologies are redirected to a non-profit aspect to society. 

This is because we want to improve and benefit some aspect of personal welfare or society. Since this definition clearer, we can argue that Social Marketing aims to create behavioral changes in terms of what you want to offer and not as a business, but a community, a church, a non-profit Foundation. You see the marketing as an opportunity to help without any interest.

Social Marketing requires this to be more specific we can not expect that if we want to direct our services or products to a sector apabuyado by economic factors we will work. 

Therefore, we as responsible for Social Marketing and the strategies that we use, we must be careful to choose a group of consumers, not individuals or mass markets.

Recall that as we are using the principles of Traditional or Classic Marketing, many concepts will help us to make this social marketing correctly, between these concepts can bring up the implementation of the 4P's, with slight modifications, could be something like :

Price - Cost Benefit

Promotion - Communication service

Plaza - Population Sector or to which you want to provide the service

Product - Social change service type

So we continue with the same 4 steps but geared toward social marketing. Similarly, we have a traditional marketing plan, but focused on social marketing.


With this, we can understand what is Social Marketing and what is missing is corporate social responsibility and then an article talking about the relationship between these two business management tools.

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